With more than 1.6 million followers on TikTok, Stephanie Valentine—aka Glamzilla— is known for her expertise on all things makeup, skincare and wellness. This Toronto-based marketing expert took time to chat with Happi.com on her beauty predictions for 2023, go-to beauty routine and her signature Colgate Optic White Pro Series look.
 
Happi: How do you incorporate the highly-rated Colgate Optic White Pro Series into your beauty/self-care routine?

Glamzilla: I incorporate Colgate Optic White Pro Series into my beauty and self-care routine by using it at the start of my day. A key foundation to any look is a bright smile, so I start my everyday routine by brushing my teeth with Colgate Optic White Pro Series. The toothpaste has 5% hydrogen peroxide and removes 15 years of stains in two weeks when brushing twice daily. It’s an easy way to whiten your teeth at home especially when you use a pop of color that adds contrast and brings out your smile even more. After brushing my teeth, I put on foundation, mascara, brow gel, highlighter and red lipstick for the day.

Happi: What are your go-to beauty trends for the season?

Glamzilla: My go-to beauty trend for wintertime is definitely my all-time favorite, red lipstick! My followers know I have always been obsessed with a bold red lip. I think it is timeless and fun all year around, but definitely on trend during winter. Red lipstick is bold, and festive, and will make your teeth stand out and glow even more.

Another go-to beauty trend right now has to be a highlighter. In the colder months, it is essential to make up for the lack of sun and make your face glow. It accentuates specific areas of your face, emphasizes your bright smile and helps you shine when the sun is not around.

Happi: What are your favorite beauty products of all time and why?

Glamzilla: My favorite beauty products include One Size Beauty, which is a brand founded by Patrick Starr. I love that the products are great quality and the fact that the brand was designed to be inclusive and used by everyone. My all-time favorite product by One Size has to be the Blurring Setting Powder and Puff – it works wonders!

My newest obsession is Colgate Optic White’s Pro Series toothpaste, I used it as the foundation to any look and to start my glam routine. I have loved Colgate products since I can remember, but I specifically made the switch to the Colgate Optic White Pro Series toothpaste because it has 5% hydrogen peroxide and removes 15 years of stains in two weeks when brushing twice daily. On top of that, thanks to its enamel-safe patented formula, I don’t have to worry about it causing any irritation. I’m also loving the Colgate Optic Overnight Teeth Whitening Pen for on-the-go, as it can easily fit in my bag.

I also enjoy playing around and testing cult-classic beauty products. I enjoy the history and the evolution of makeup that has been able to live on throughout the years and remain best sellers!

Happi: How do you decide what to showcase on your TikTok?

Glamzilla: There is not one specific method I use to decide what to showcase on my TikTok. It really depends on what I feel every day, some days I’m more passionate about hair. At the same time, I want to try on 48 different lipsticks. The great thing about sharing my beauty journey online is that there are no actual beauty routines that I stick to because I believe that beauty stems from how you feel every morning about your environment, community and, most importantly, yourself.

Happi: What’s the next big thing in beauty trends and products for 2023?

Glamzilla: Thinking of beauty trends for 2023, I think we are ready to jump back into embracing color. We are seeing a lot of bold statements on the eyes, lips and cheeks; and you know I will forever love a bright red lip. We are also seeing a shift in complexion, where everyone is leaning toward a more natural satin look. I think people are paying more attention to their skin and taking care of the foundation of their routine before jumping into any makeup. That includes taking care of your hair, skin, teeth and so on, which leads me to think a natural look will be the focus with people starting to grab more sunscreen and skin care products.